According to Statista, 40% of online users have purchased products from digital stores or an eCommerce website. If you are a startup or already have an online web store and looking for expanding, you are at the right place. Here we will discuss top 5 factors which will help you to build a successful eCommerce business.
People mostly prefer using mobile phones for performing their daily tasks so it is most important that your online store should remain up to date and should support all major devices used by people.
5 factors to build a successful eCommerce business
- Great design and user experience
- Show uniqueness
- Keep people excited with offers
- SEO and SMM of products
- Mobile friendly or mobile app
1. Great design and user experience
Good design keeps people staying on your website and exploring your products. If they will keep seeing your products and perfect call to action then they will definitely buy once from your store. After that, if people like your product they will purchase again and also do word of mouth marketing.
Easy to use website also helps end-users to find their things quickly and order instantly without filling long forms and passing through long payment gateways.
2. Show uniqueness
In this era of competition, find some unique thing in your business and promote it through it. People always keep finding out of the box things. So you need to market your product in such a way that it stands out in the market and users can’t resist buying products from you.
3. Keep people excited with offers
All success vendors build successful eCommerce businesses by offering customers great deals and discounts. Big giants like Amazon, Flipkart, Alibaba have spent lots of money on giving away products with great discounts. First they invest and once they gain the market, they start making a profit by increasing little charges for delivery and products.
4. SEO and SMM of products
Let people search you through Google and Bing. People keep searching for products on the internet and they purchase from top eCommerce websites for that specific product that comes in the top 5 positions in Google. Organic traffic is always good to have on a website rather than paid traffic. So keep your website on-page SEO updated and remain consistent in doing off-page SEO.
With SEO, you should also market your new and upcoming products on social media. Also you can promote ongoing offers on your digital store to attract more customers around the world. It will help you to engage more people efficiently.
Related: Get your eCommerce store optimized
5. Mobile friendly or mobile app
As we all know, mobile users are more in the world compared to desktop users, your website should be mobile-friendly and give proper user experience in any small or medium size devices. It is also a good idea to get a mobile app for your eCommerce store, so your customers can get a notification when any new offer arrives in your store or recommended products get added.
If you think your business is getting fewer customers from offline stores and want to open up an online store to get more business, follow the above 5 factors to build a successful eCommerce business. AdornCommerce can help you out in developing your eCommerce website or get an expert consultation on growing your existing online business.