Shine Retrofits
Migration M1 to M2, Electronics, Lighting Industry, B2B, Magento 2, USA.
Shine Retrofits is a B2B electronics and lighting retailer that had run its store on Magento 2 for years, with a deep layer of custom logic built up around B2B pricing, catalog structure, and order workflows. When the business decided to move to Shopify Plus for a more modern, better-supported platform, the stakes were high: the store carried a large, complex data set and years of accumulated search visibility that couldn't be put at risk.
AdornCommerce was brought in to plan and execute the full migration, from data to code to search rankings, and get the new Shopify Plus store live without disrupting the business.
The Challenge
- Large, complex data migration. Years of customers, products (with B2B-specific attributes and pricing), and order history needed to move from Magento 2's database structure into Shopify's, cleanly and without loss.
- Deep Magento customization with no Shopify equivalent. Much of the store's B2B logic, custom pricing rules, catalog behavior, checkout logic, had been custom-built for Magento and had no out-of-the-box match on Shopify.
- Zero tolerance for lost search rankings. The store had built up real organic visibility over years on Magento. Every indexed page, ranking keyword, and backlink needed to survive the move to a completely different URL structure and platform.
- A hard two-month timeline. The business needed the new store live and stable within roughly two months, with no extended downtime or half-migrated data.
The Solution
Full data migration, audited and mapped. We audited the complete Magento 2 data set, customers, the full product catalog with its custom attributes, and historical orders, and built a migration process that mapped each of them into Shopify's data model, validating the results against the original Magento data before cutover.
A custom Shopify app to carry over the business logic. Where Magento's custom code didn't have a Shopify equivalent, we built a custom Shopify app using Shopify's APIs to reproduce the store's B2B pricing and catalog logic natively inside Shopify Plus, so the business didn't lose functionality it depended on.
A careful SEO and redirect strategy. Before touching the live site, we mapped every indexed Magento URL and ranking keyword, then built a complete 301 redirect map from the old URL structure to the new Shopify URLs, along with matching metadata and structured data, so search engines could carry existing rankings forward instead of starting over.
Staged testing, then a clean cutover. The new Shopify Plus store was built and validated in a staging environment first, with data reconciled against the live Magento store, before going live.
The Results
- Full customer, product, and order data migrated from Magento 2 to Shopify Plus.
- Custom Shopify app deployed to replace Magento-specific business logic that had no native Shopify equivalent.
- Complete URL redirect mapping in place at launch, protecting the store's existing search rankings through the platform change.
- New Shopify Plus store planned, built, and deployed live within two months.
