As we all know, Magento 1 end of life is near, everyone is migrating their web store to Magento 2. Are you still using Magento 1? You have to wake up and take action, else your store will be open to unexpected vulnerabilities and threats. With this, we have brought an important and quick digital marketing checklist for Magento migration.
Even the FBI has filed a case against Magento's old version extension. So it has become mandatory for all Magneto store owners to upgrade their stores now till Magento 1 support ends completely.
SEO should be done carefully while doing the migration of any website. And here is the Magento website, which by default gives the option to manage on-page SEO. There might be lots of products available in your store, so utter care should be taken in order to not lose the popularity of the product over Google.
Things like URL structure, meta tags, keywords, page speed, AMP, Canonical tags, image tags, Open Graph (OG) tags, Robots.txt file, sitemap generation, responsiveness, and many other small but important things should be taken care of.
If you are running ads on landing pages or the main website, then you should take care of content and design, else the quality score of your bid and ranking up on the website might decrease.
Points like smooth scrolling, responsive design, page speed, no 404 error, content, internal linking etc. should be maintained well. Any tracking scripts for ads should be added without forgetting.
All open graph tags should be included for better ranking and achieving high domain authority. Social media scripts should be checked if they are working well, as it should not lead users to 404 while sharing anything from your website.
To continue tracking visitors, links visited most, revenue generation analytics, conversions etc. you need to check if all scripts are added perfectly, so you do not lose any business.
Integrated scripts like Google Analytics, Google Search Console, Google Tag Manager, Google Ads, Customer.io, Ontraport, ClickFunnels, Facebook Ads Script, FB pixel script, Bing Webmaster Tools, Crazyegg, reCAPTCHA, etc.
After following all steps, the most important thing from the digital marketing checklist for Magento is scanning your website for any Malware or other virus. So you need to be sure the user's data in your web store is safe and secure.
While selecting the top Magento development company, it is also important to take care of SEO of the website and you should check if the Magento agency knows the digital marketing checklist for Magento migration or not.
People literally go away from your digital store, if your website takes time to load. Visitors just want to see images of the product and if they see that loading images takes more time, they will just click the cancel button and close the tab. You might lose your valuable customers just because you haven't speeded up Magento 2 website. Here you will get knowledge about how you can speed up Magento 2 website step by step with different methods available.
With thousands of extensions and integrations, the Magento software may seem daunting to you. But don’t worry, we at Adorn Commerce are committed to helping businesses succeed in the dynamic world of e-commerce. We provide tailored solutions to meet each need and objective.Let’s embrace the power of Magento together, to make the most of your e-commerce store and achieve sustained success! So what are you waiting for? Visit https://store.adorncommerce.com/ now!
Hiring a skilled Magento developer is critical in building a successful e-commerce store. They bring expertise in Magento development, ensure the smooth functioning of your website, and contribute to its growth and success. Invest time in finding the right talent and forge a strong partnership to help you achieve your e-commerce objectives and stay ahead in the competitive online marketplace. Hire Magento Developers at Adorn Commerce!