Starting a new business or an entrepreneurial endeavour may seem arduous. However, once started, there is no turning back. Now that you have already launched your new website, the next step should be to make it visible. And, what else would be better than outlining the Search Engine Optimization (SEO) strategy?
For the ones who are unfamiliar with the power of SEO, it enables your web pages to rank higher in the Search Engine Result Pages (SERP). This makes it easier for your potential leads to find the brands online.
Considering that around 3.8 billion people use Google to search daily, making your website SEO-friendly should be the ultimate priority. Even though SEO is a long-term process, initial steps taken after the launch of a new website play a crucial role.
So, in this post, let’s find out some of the initial SEO steps that you should take once the site is launched.
If not by yourself, you may take help from any prominent SEO services for eCommerce websites to have a good start. Here are the top 5 SEO tips to attract more traffic and have a good ranking for it.
When it comes to strategizing for a new website, you would have to do way beyond curating effective content. Every page on the site should work toward achieving the best from off-site and on-site SEO.
For a new website, the on-site SEO checklist should include writing title tags, choosing keywords, writing meta descriptions and optimizing images for analytics. Along with that, you can also consider integrating outbound links to authority sites, implementing an internal linking strategy and incorporating buttons for social media sharing.
As far as off-site SEO is concerned, you would have to take actions away from the site to improve SERPs. Examples include developing a strong backlink portfolio and create content that offers expertise and demands attention.
The choice of keywords has a strong relationship with the name of your website. Using keyword building approaches and creating content will be easier if you choose the proper domain name. For example, it would be better for an eCommerce website to select a domain name that revolves around the terms like shopping, deals, buying, and other similar ones.
Once the website has gone live, evaluate the site speed to ensure that every page is loading fast enough on all of the devices, including mobiles, desktops and tablets. You can consider the site speed similar to a sliding scale, where the faster the website, the more benefits it will reap.
For instance, it has been reported that pages loading within two seconds have an average 9% of the bounce rate, while those that load in five seconds have 38% of the bounce rate. And, for an eCommerce website – it’s apparent how advantageous it is to have the lowest possible bounce rate.
To evaluate this metric, you can either use specific tools or get an idea through the traffic. If you are using Google Analytics, you can seamlessly compare the average load time of your new website and compare it with the industry standards.
Keyword research holds utmost importance when it comes to ranking the site higher. Every bit of content on the site, whether blogs or web page content, should be keyword-centric and SEO-optimized. Conduct thorough keyword research to comprehend the exact words and phrases your target audience is using to find similar products or services.
However, before commencing the keyword research, consider the following:
Once you have found answers to the questions mentioned above, you will be able to focus on relevant keywords instead of generic ones.
Keep in mind that high-quality, well-researched content is the cornerstone of communication with customers. It’s also one of the essential factors to rank the site higher. By content, the reference is to anything you will be publishing on your website to attract customers and educate the potential leads, such as:
Once you have found the type of content your potential leads are searching for, you can begin writing and optimizing the content accordingly. Also, one thing to ensure is that more than 2,000 words of content can help score higher positions on the search page. Search engines will be crawling the site to comprehend its purpose and decide the ranking. Thus, going into greater depth may take more effort, but it will improve your website's ability to rank for its target keywords in organic search.
Your title tags are the text that appears in Google's search results as your page title and the text that appears in the user's browser when they visit your page. Obviously, all of your web pages would have title tags; however, whether they are optimized with keywords or not is something you must look into.
A decent title tag should accurately represent the content on your page while also including the core SEO keyword. For example, suppose you are running an online shoe store. In that case, the "Men's Leather Shoes" page might benefit from a title tag that appropriately represents the page's content and informs users about what to expect after clicking through Google's search page.
The keyword must be there at the start of the title, grabbing the user's attention and indicating to Google that the page is relevant. If your title tag is more than 60 characters, Google will crop it, so keep your page names short and straightforward. For maximum SEO results, use your target term as close to the beginning of the title tag as possible.
Are you ready to begin the journey of search engine optimization for your website? Follow the steps mentioned above and keep track of the SEO metrics that matter for your website when you begin to gain traffic. If not prepared, you can get in touch with a professional eCommerce marketing agency. Also, always remember to remain patient, as it takes time for search engines to index and rank your website.
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