You can get lots of traffic to your website, and it is good for SEO purposes. People come to your website via any medium like Facebook ads, Google search, other social media platforms, WhatsApp, affiliate links etc. but what if they come and do not buy any products? At last, you are at loss, even after putting in a lot of effort to get the traffic to your website. A question remains intact about how to convert customers to buy from your eCommerce store?
Let’s discuss core points for an eCommerce business and to get more sales in no time.
Your web store might have hundreds of pages of different products, or the number might be small if you are focused on selling a brand product of your own. In both situations, each page of your website should be optimized thoroughly. It should be designed in a way that it satisfies visitors and helps them to make a purchase.
Psychology plays an important role in human minds while they are on your website. Proper CTA, with crisp headlines, attractive graphics and cool color, definitely makes a difference. Psychology of color utilizes human feelings and provokes them to make a purchase.
Orange — energetic, playful, affordable
Red — aggressive, urgent, passionate
White — clean, innocent, healthy
Green — growing, prosperous, natural
Black — sophisticated, edgy, mysterious
Brown — rustic, stable, manly
Yellow — friendly, happy, attentive
Gray — formal, gloomy, traditional
Blue — trustworthy, inviting, calming
Purple — luxurious, royal, sensual
Pink — youthful, feminine, romantic
People double trust when they see someone else buying the same product and reviewing it as a good product. Always try to get as many reviews as possible from your customers after their purchase. It will help you in both ways, if it is a good review you will have it to show other customers and if it is a bad review it will help you to improve your products.
If any customer is always purchasing things from you, then considering him as a loyal customer you should definitely offer some gifts, discount coupons, etc. This will help you to get customers back to your website whenever he is in need of any products that you offer.
This is one of the best ideas to get customers in bulk and then you can get their contact information to sell things in future via email marketing. First, you need to offer great discounts and offers for a short period of time, then you can get customers back if they really like your product.
Try these ways and let us know in comments how it went for your eCommerce business. Do you want to get a free consultation about how to optimize your web store and generate more sales? Reach us out at email@example.com or contact us and we will be more than happy to help you out.
Magento being the world's largest eCommerce platform has big news about Magento 1 end of life, i.e. support for Magento 1 has officially been declared to end in June 2020. Magento 1 support is about to end and yet there are many merchants, retailers who are remaining to migrate to Magento 2. Merchants should think and plan for Magento 2 migration, as Magento 1 sunset is coming soon. There should be taken care of flawless eCommerce business processes within your store. While migrating to Magento 2 will bring new shine in your organization and help you with all security and grow faster.
In the era of mobile dominance, a mobile-optimized e-commerce store isn't just a feature; it's a strategic advantage. Adorn Commerce's expertise in Magento development isn't limited to creating functional stores; it extends to crafting immersive and seamless mobile experiences. The partnership between Adorn Commerce and Magento isn't just about creating an e-commerce store; it's about crafting a mobile gateway that opens doors to engagement, conversions, and brand loyalty. If you're ready to conquer the mobile frontier, Adorn Commerce is your guiding light on this transformative journey.
Small businesses and local vendors seem to be tired of struggling in this online world. Here, we have put everything together to help you out to start an eCommerce business in 2020. After this guide, you will be able to set up your eCommerce business, protect it legally, finance management, marketing your products and generate greater revenue.